Materi'Act
Rebranding of a French sustainable material expert working in the automotive industry – and beyond
Context
Materi'Act was set up by French automotive supplier Forvia to create more sustainable materials for vehicles. Since then, the company has set itself the mission of providing low-carbon, low-impact materials for automotive and beyond.
By relaunching their website, they wanted to create a distinct identity with the right tone and angle to address environmental challenges.
Adding value
I collaborated with communications agency Little Big Bang and the teams at Materi'Act to define the key messages and tone of voice, before creating content – manifesto, homepage, thematic articles, news and product pages – for the in-house teams to build on moving forward.
What they say
"Non seulement Victoria dispose d'une belle plume moderne en anglais capable de dynamiser les discours corporate, mais elle est force de proposition sur le positionnement et la voix de la marque."
"Sa double maîtrise du français et de l'anglais a été un vrai atout pour un site à vocation internationale. Elle a une plume affûtée et a su rendre brillamment le tone of voice de notre marque : expertise, modernité, simplicité."
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