L'Oréal
Relaunching the corporate website of the world's leading cosmetics company
Context
When Tribal (DDB) contacted me about providing editorial strategy and copywriting for the redesign of L'Oréal's corporate website, I was delighted to take up the challenge.
As the leading international beauty expert with multiple brands, L'Oréal wanted to create a showcase website conveying the group's vision and values – and above all the importance of people, whether employees, customers or partners.
Adding value
Working with Tribal (DDB) and L'Oréal teams over a 6-month period – including numerous workshops, interviews and brainstorming sessions – I helped structure the website and define the tone of voice, as well as creating content.
It was a great opportunity to get involved at so many different levels, from establishing the sitemap to honing brand voice and building guidelines.
What they say
"J'ai travaillé avec Victoria pendant 6 mois sur la rédaction de contenus web et sur la charte éditoriale du site corporate de L'Oréal. J'ai pu constater son professionnalisme et sa facilité à s'adapter aux objectifs et besoins du client."
"Elle s'est distinguée par sa compréhension fine des univers de marque, sa plume fluide, et sa grande capacité d'adaptation à des contextes variés et à des audiences internationales."
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